Despite my stated intention to embrace a smaller wardrobe and buy less apparel, I’ve been been doing a good bit of online clothes shopping lately. Much of the browsing and clicking feels more habitual or impulsive than intentional. In order to feel more in control of my spending and acquiring, I wanted to try to understand what is driving this behavior, both for me individually and for modern consumers in general.
Lately, my impulse purchases have all been clothes and shoes, and they’ve all been made online. I rarely shop at physical stores anymore, and I don’t feel much of a desire to buy, say, home decor items, sporting goods, or kitchen gadgets. I’ve embraced a less-is-more mindset when it comes to the objects that surround me and fill my physical environment. Why, then, has this mindset not expanded to the objects that adorn my body?
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